Resume
PROFESSIONAL EXPERIENCE
Project Support Analyst, Microsoft Copilot Enablement
Vancity Credit Union
Vancouver, BC | Oct 2025 – Apr 2026
Supported enterprise-wide Microsoft Copilot rollout through analytics, change management, employee enablement, and stakeholder coordination.
Built adoption and usage reporting to track enterprise AI utilization, licensing efficiency, and business impact.
Identified 300+ unused licenses, contributing to $140K in renewal cost savings.
Planned and facilitated a 7-week AI enablement program for 2,700+ employees.
Launched an adoption campaign that increased weekly AI adoption by 9%, reaching 300+ additional employees.
Coordinated external vendors and internal stakeholders across training, communications, reporting, and change management.
Program Manager, Mobility Referral Programs
TELUS
Toronto, ON | Mar 2024 – Jun 2025
Managed strategy, growth, and digital optimization for TELUS Refer-a-Friend and VIP Programs.
Led a referral offer and email campaign generating $395.9K in incremental revenue.
Optimized digital referral flows and customer journeys with product, technology, and business teams.
Used customer and performance data to identify opportunities for conversion, revenue growth, and engagement.
Product Manager, Optik TV
TELUS
Vancouver, BC | Jul 2023 – Mar 2024
Led planning and execution of the Mediaroom-to-OPUS TV platform migration.
Led a 280K-customer TV platform migration across engineering, billing, support, hardware, and go-to-market teams.
Drove development of a $750K automation tool supporting migration efficiency, pacing, and resource allocation.
Developed forecasts, readiness assessments, scenario plans, and technical requirements for a complex platform transition.
Product Owner, TELUS Small & Medium Business
TELUS Digital
Toronto, ON | Sep 2022 – Jul 2023
Owned backlog prioritization and Agile delivery for the TELUS.com/business digital platform.
Led a 12-person cross-functional team through 100+ digital launches across campaigns, product updates, feature enhancements, and website experiences.
Owned backlog prioritization and Agile delivery across product, technology, marketing, and business teams.
Implemented data-driven initiatives that improved monthly digital sales performance from 83% to 117%.
Led seven holiday campaigns that generated $8K above digital sales targets.
Marketing Specialist, TELUS Healthy Living Network
TELUS Health
Vancouver, BC | Sep 2021 – Sep 2022
Managed content, merchandising, reporting, and customer growth initiatives for the TELUS Healthy Living Network.
Developed marketing and merchandising initiatives contributing to 13% year-over-year revenue growth.
Used customer and VOD viewership data to inform content, campaign, and merchandising decisions.
Coordinated marketing initiatives across content, digital merchandising, reporting, and customer growth.
CREATIVE WORK
Independent Artist & Producer
Aaron Marcus | Boycott Blonde
Vancouver, BC | Feb 2023 – Present
Independent music projects spanning songwriting, production, creative direction, digital marketing, artist development, and live performances.
Aaron Marcus: Solo artist with 1.2K monthly Spotify listeners; 50K+ EP streams; Spotify Editorial placement; creative direction and production across music, visual, and campaign projects.
Boycott Blonde: 53K streams first month; +320% Instagram growth; paid media campaigns achieving $0.11 cost per conversion.
Digital & Creative Strategist
Kyra Croft Art
Vancouver, BC | Jan 2024 – Present
Leads digital strategy and creative direction for an independent artist business across web, commissions, exhibitions, and in-person experiences.
Designed and launched an artist website and commissions experience supporting $10K+ in revenue within eight months.
Creative directed the artist’s first gallery exhibition and three Vancouver-area art markets.
Freelance Audio Engineer & Musician
Independent Artist Projects
Vancouver, BC | Sep 2022 – Present
Freelance mixing, engineering, and production work for independent artists.
Mixed and engineered 50+ releases for 20+ artists, providing production, mixing, and technical support.
Provide live musical performances for weddings, fundraisers, and community events.
EDUCATION
Bachelor of Commerce
University of British Columbia — Sauder School of Business
Vancouver, BC | Sep 2017 – May 2022
Double Major: Marketing + Operations & Logistics
LANGUAGES
English — Fluent | French — Conversational
CORE EXPERTISE
Strategy & Business Growth | Product Strategy & Management | Marketing & Campaign Execution | Digital Growth | Go-to-Market Strategy | Revenue Optimization | Customer Journey Optimization | Data Analysis & KPI Tracking | Cross-Functional Leadership | Stakeholder Management | Agile Delivery | Creative Project Management